It’s about making choices that contribute positively to the world around us. 

As part of this journey, we are committed to strengthening our role as a certified B Corp - a mark that reflects our dedication to balancing profit with purpose.

To deepen our understanding of our environmental impact, we partnered with Vaayu to calculate both our Corporate Carbon Footprint (CCF) and the Product Environmental Footprint (PEF) for each of our watches. These measurements allow us to track our impact and, most importantly, identify ways to reduce it over time.

What makes our partnership with Vaayu particularly groundbreaking is their creation of Life Cycle Assessments (LCAs) for all our products. This comprehensive analysis sets us apart as one of the first, if not the first, watch brands to offer LCAs for every product. By understanding the full environmental impact of each watch - from raw materials to production and beyond - we’re making meaningful strides toward greater responsibility in the watch industry.

In addition to assessing our impact, we are actively working to reduce it. Our packaging is undergoing a complete redesign to eliminate plastics entirely. The new design uses FSC-certified cardboard and paper and is smaller, lighter, and fully recyclable

Beyond materials and measurements, reforestation is a key part of our broader responsibility strategy. Through our Tree-Nation partnership, we plant a tree for every product sold, contributing to global reforestation efforts and giving back to the planet.

At Nordgreen, we see responsibility as a fundamental part of who we are and what we do. Together, we’re committed to building a better tomorrow through mindful choices, measurable actions, and inspiring partnerships.

Transparency and accountability are at the heart of our sustainability efforts. That’s why we’ve partnered with Vaayu, a leading climate tech company, to take a big step forward in understanding and reducing our environmental impact.

With Vaayu, we are doing something that few companies in our industry have tackled so far:

• Calculating the Product Environmental Footprint (PEF) of all our core styles, at an individual product level.
• Measuring our entire Company Carbon Footprint, across Scope 1, 2, and 3.

This is a major milestone for us - and for our industry.

Why This Matters

For the first time, we will have precise, data-driven insights into the impact of our materials, production, packaging, and logistics. No estimations, no vague claims - just real numbers that will guide real improvements.

What’s Next?

We are currently in the process of collecting all relevant data while Vaayu conducts Life Cycle Assessments (LCAs). Once complete, we will introduce validated product scores on all our product pages, giving you the information you need to make conscious choices.

Stay tuned - these insights will be available later this spring 2025! 

Until then, time may move slowly, and we can't wait to reveal what we've discovered. 

With this update, we’re introducing some major improvements:

• Reducing the total packaging weight from 257g to just 90g
• Cutting the packaging volume by more than half - from 1260 cm³ to 510 cm³
• Switching from a mix of cardboard, PET, and PP felt to 100% cardboard and paper
• Upgrading to FSC-certified materials

Social and environmental responsibility is built into our business model - from tree planting to local community support, we want to create impact beyond our products.

Our approach integrates social and environmental responsibility into our business model in the following ways:

1. Global Impact Through Tree Planting

For every watch sold, Nordgreen partners with Tree-Nation to plant a tree in a carefully selected reforestation project. These projects are strategically chosen by Tree-Nation to maximize environmental and social benefits, improving both ecosystem health and local livelihoods.

HOW THIS SUPPORTS COMMUNITIES

• Trees provide essential resources such as fruit, nuts, and timber, which contribute to food security and economic opportunities.
• Tree planting initiatives create employment in forestry and agriculture, offering stable income sources to local communities.
• Reforestation projects help restore natural ecosystems, benefiting the long-term sustainability of the environment.

Read more about Tree-Nation’s Requirements Criteria for project selection here.

2. Local Community Engagement

Beyond our global contributions, we actively donate time and effort to support local initiatives in Greater Copenhagen, where our headquarters is based.

EXAMPLES OF OUR LATEST LOCAL INVOLVEMENT IN DECEMBER OF 2024:

• Supporting Mødrehjælpen (a Danish humanitarian organization that supports and strengthens vulnerable families with children and pregnant women): Our team volunteered to help renovate a Mødrehjælpen secondhand shop, ensuring it remains a valuable resource for families in need.
• Helping the Homeless: We organized a clothing donation drive to collect and distribute essential items for people experiencing homelessness.

Future Commitments

We strive to expand our community engagement, both globally and locally, by continuously identifying new ways to support social and environmental causes. Our goal is to integrate purpose-driven action into our daily operations, ensuring that our business success contributes to a better world for people and the planet.